• Michael Linsin

What Are Your Blogging Goals?

With a title like this, you may be expecting a professional take on goal setting or maybe a serious discussion on their importance or advice on how best to set them.


But you're not getting any of these.


Although I think it's fine to have blogging goals, I don't believe they're important. In some cases, in fact, they can even detract from what you most want to accomplish. Thinking too much about goals, you see, is like learning how to learn a language.


You spend your time on strategies and methods, fantasizing what it would be like to speak French in the shadow of the Eiffel Tower and never actually parlez-vous.


The only goal you need to become a successful blogger is to never quit. That's it. Stick it out over the long haul, and you'll have an excellent chance to do well. That's the only secret, to just keep going.


Because, no matter how many obstacles you face or how inexperienced you are, if you keep pushing out new content, you're going to get better and better. You're blog is going to become more established.


You're going to slowly reel in your competitors.


And as more and more bloggers quit within your niche - and they will because almost everyone quits - you're going to take their place and move up the ranks.


Google, in fact, rewards websites that persevere. Those that have been around the longest tend to do much better than the newbies. The reason is because they know that if you're still alive, then you have more finely developed skills.


You're getting better feedback and more subscribers and becoming a more helpful and interesting writer.


So instead of writing out your goals for how much traffic you're going to get or money you hope to bring in - which despite what you hear from adherents to The Secret mean absolutely nothing - just have a goal of staying in the game.


Creating good habits, like writing at the same time every day, are much more important than setting goals. The truth is, you can never write-off a new blog, no matter how bad it appears to you.


The first several iterations of Smart Classroom Management were terrible. My writing was boring and the design was amateurish. It took me nine months to get 100 subscribers. Luckily, I didn't know any better, so I just kept going.


Even if a new blogger does everything wrong in the beginning, if they just keep typing away month after month and year after year, they'll make it.


They'll adjust. They'll figure things out. They'll improve steadily and predictably. They'll grow naturally by virtue of their learned competence and growing excellence.


This is the way. This is the secret. Keep writing. Keep writing. Keep writing. Never quit and you'll surpass any goal your mind can think up.


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