• Michael Linsin

Is Blogging Difficult?

The answer to whether blogging is difficult runs the gamut. If you start a blog to share your thoughts and musings as you would in a journal, then no.


Setting up a blog is mostly quick and painless, and writing what comes to mind is a form of free association that takes little if any mental strain. You can knock out a thousand words in about twenty minutes.


As for growing a following this way, well, it's unlikely. Blogs these days - successful blogs anyway - are about helping others.


They're about teaching and sharing your expertise in a particular area - or niche. People search for information online, mostly via Google, and if you're able to help them in a meaningful way, then they'll subscribe, share your content on social media, and keep coming back.


This is how you grow. It seems simple enough, but to attract and maintain their attention you have to have the secret sauce of clear, understandable language and solid solutions to their problems, which is doable but takes time.


When I first began blogging at SCM eleven years ago, it would take me 12-14 hours to write a single 700-800 word blog post. Looking back, this seems extreme. But I was so determined to succeed that I would read each article over and over again to make sure . . .


  1. It was 100% accurate.

  2. It made total sense.

  3. It gave the reader new knowledge or skill.


I still feel this way about writing a post today, except, through years of experience, it takes me a lot less time to accomplish. Now, it's about 4-5 hours before I hit the "publish" button.


I want each article to be professionally written. I want it to draw readers into the text, enticing them to read further and further. I want to inspire, delight, and, most important, solve the problem that prompted their arrival to my website.


Writing like this takes time. You have to put yourself in your reader's shoes and determine what would relieve their suffering, fear, worry, confusion, curiosity, etc. If, while reading through your text, you're not confident it does this, then you have to keep working and shaping until it does.


This is hard work.


But if you're like me and you love the challenge, and have a passion for your niche, then it doesn't feel like work. It feels more like a hobby.


The struggles and hurdles you must overcome are a benefit. They cause you to learn and grow, and make the experience so much more rewarding.


My knowledge of classroom management (my niche) has grown exponentially since I first began blogging in 2009. So has my writing. After 568 blog posts, I now consider myself an expert in blogging and making money online.


It's given me confidence that when I settle in for a writing session, I know that I'll eventually, over the course of several days, produce something worthwhile for the reader.


So is blogging difficult?


You bet, but that's why it's so awesome. That's why if you stick it out and develop your skills, you can rise above the competition. That's why, like learning a foreign language, you'll become more fluent over time, sharpening into the foremost expert in your chosen field.


But right now, this very moment, if you want something more in your life, if you want to become a well-known influencer or thought-leader, don't be discouraged by it's difficulty.


Don't fear the potential of working for months without much to show for it.


Let it excite you. Let it poke and prod and pester that part of you that wants a challenge, that needs a challenge. And when you're finally sick of that gnawing feeling that you're meant for something more, then take the plunge.


Stop standing on the sidelines and join me in the fray.


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