How to Write Compelling Blog Articles
When trying to write compelling content, new bloggers tend to think that they need to be clever or witty. They want to entertain, surprise, or amaze.
This is a mistake.
None are important. None will lead to the kind of articles that will get readers coming back to your blog again and again. The truth is, you don't have to be entertaining. You don't have to string beautiful sentences together. You don't have to surprise, fascinate, amaze, or beguile.
But you do need one thing in particular. It's something simple, though not always easy. It's something I'm trying to do right now with this article - as well as every article I write.
So what is it?
It's to solve problems. It's to be helpful, useful, and of service. It's to give your readers what they need to be successful. You see, it's not about you. It's never about you. It's always, always, always about your readers. How can you help them? How can you make their life easier? What advice, shortcut, or hack can you offer them today?
Give them this week after week and you'll create a growing, thriving community of fans and followers you can be proud of.
I mentioned above that it's not always easy. This is true. However, I have a few tricks that may help you find ideas to write about.
#1 - Sit and think.
Taking time to just sit with pen and paper never fails to produce ideas. Force yourself to stay and think for however long it takes until you have ten good ones.
#2 - Put yourself in your reader's shoes.
Recall what it was like being a beginner in your field or area of expertise. Most often, readers are looking for the basics. They want to know where to start and what the first steps are.
#3 - Ask them.
On the contact page of my Smart Classroom Management blog, I invite readers to email me if there is a topic they'd like me to cover. I get several every week.
#4 - The comment section.
I get a ton of ideas in the comment section of my blog. They describe problems and pain points they're experiencing and I write about ways to relieve them.
#5 - From your experience.
It's likely that you're doing, performing, or working in the profession or hobby you're writing about. When you experience a problem, figure out how to fix it and then share your success.
#6 - Listening
People love to talk about their problems. They love to vent about their stressors and complaints. Be a good listener. Ask questions. Take notes. Then figure out how to help.
#7 - Reading
I read a lot of books outside of my blog niche, and I recommend you do the same. You can find a wealth of solutions that you can then apply to common problems within your niche.
Writing compelling content is more about finding ideas for how to help your readers than it is about the actual writing. You do need to be clear. You do need to write good, simple sentences and be a strong editor.
But it's the idea that matters most. It's using your knowledge to help ease a pain point. It's about solving problems and offering doable, step-by-step solutions.
It does take work.
You have to set aside time every week to sit and think. You have to keep notepads handy in your car, kitchen, and bathroom. You have to collect files and files of ideas you can pull out, think through, and then select to write about.
Good bloggers are idea hounds. They're on the constant hunt for new ways they can make their readers' lives a little better. Because if they do that, if you do that, your blog will grow and grow and your blogging dreams will come true.
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