How to Make $900 a Month Using Amazon Ads
In the past five months I've spent $1,453.98 on Amazon Ads for my books and earned sales of $7,184.06 for a total of $955 per month.
And here's the kicker: After setting it up on 11/1/20, I haven't touched it. I haven't made any adjustments or done much in the way of analysis. I just leave it alone and let it do it's thing. Now, it's important to point out that Amazon Ads are just one of several income streams that flow from each my books.
The biggest driver is the blog. But you can definitely earn extra income from Amazon Ads providing you set them up in a certain way. In this article I'm going to show you how I do it. There other ways for sure, but I wanted something really simple. It's tempting in this business to get so wrapped up into research and numbers that the writing suffers. It's the one thing that in the end will determine your success, and you can never, ever give it short shrift.
To set up your own ads in a way that allows you to leave them alone, I recommend using "sponsored products." This places your ads directly on the sales pages of books customers are looking for, which to me is the best form of exposure (i.e. your ad in front of readers who are ready to buy).
Next, choose automatic targeting instead of manual targeting. The Amazon Ads AI knows better than you which books to target for your ads based on massive amounts of data. Remember, Amazon wants to sell books. So let them do what they do best. This also saves you hours of time researching books in your genre.
There are three bidding strategies - dynamic down only, dynamic up and down, and fixed bid. Choose dynamic up and down. It allows Amazon to automatically raise your bid when you're more likely to convert a sale. And we want sales.
There are two ad formats - custom and standard. Custom allows you to add your own copy under the image of your book. It seems like a good option, but there are two downsides. First, you can only choose one book per campaign. I like to see all of my ads in one place and be able to compare how each book is doing. The other downside is that it makes the ad look sloppy. Too many words can be a distraction.
I like the book cover to tell the story. Ultimately, all we want is a click so the actual Amazon sales page can do the selling for us. Anything that interferes with that, in my opinion, should be eliminated. However, you can certainly experiment with this option if you wish. Otherwise, choose standard format.
After selecting from your books you want to advertise, you have the option of setting a default bid, which is the maximum amount you're willing to pay for a click. The higher this number is the more competitive your bid. I set mine at $0.41. However, I rarely pay this amount. Many clicks are less than $0.10. Amazon makes money selling books and converting ads. They want you to do well. However, you'll want to keep an eye on your default bid for the first couple weeks so you can adjust as needed.
And that's it. It's really that simple. Follow this protocol and you can be up and running in about ten minutes. I check the ACOS - which stands for advertising cost of sales and is calculated by dividing the spend amount by sales - every couple of weeks just to see how well the ads are doing. I like to stay under 25%, though I've heard others say that even if their ACOS is over 50% it's still worth using ads.
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