How to Make $195 an Hour With Personal Coaching
When we think of blogging, we often think about passive income. And while a blog can technically produce money while you're on vacation, you can never get very far away from producing content. That means I've cranked out articles while on a beach in Maui, in the shadow of London bridge, and all places in between. Insane? Diabolical? Obsessive? Maybe, but consistent work is really the only reliable success formula.
Passive income, however, isn't your only choice. While not for everyone, blogging can afford opportunities that aren't passive. Much of Scott's work, in fact, has involved creating and optimizing blogs for physical businesses like real estate offices and beauty salons. Blogging can also increase sales for service businesses like personal training, wedding photography, and even lawn care.
Another area that can be especially lucrative is personal coaching. This can be in the form of investment advice, cooking lessons, dating strategies, marriage counseling, life coaching, knitting instruction, and so on. Anything that can be done via Skype or Facetime is possible. When I first started Smart Classroom Management, I had it in my mind that one day I would offer personal coaching to my readers.
About six years ago, in a lull between books, I decided to try it. I had no idea how much to charge but I settled on $125. To me, that was what it took to make it worth my while. I quickly learned that, again for me, it wasn't enough. Although I love coaching, it isn't something I wanted to do every day.
Coaching can be extremely mentally taxing, and I also wanted to make sure I was giving my clients the very best of what I could offer. At $125, I became overwhelmed. So I gradually moved the price up to a number that gave me the perfect amount of coaching clients per week. It currently sits at $195, where it's been for about five years. (A couple of times, when demand temporarily grew, I raised it to $225.)
You may have a higher or lower number that is right for you and your business. There are bloggers and other influencers in the "make money blogging" space that are making double that amount.
Even so, it isn't something I recommend doing more than one or two hours a day, especially if like me you're cranking out articles every week and simultaneously working on books and guides. Coaching is great, but it doesn't offer a lot of flexibility. When that scheduled hour arrives, you better be on time and prepared to make that $195 worth it to your client.
This is key. I've found that at least half of my coaching business comes through referrals. I've worked with several teachers from the same school, a group of lifelong friends, and even a set of three sisters. Like anything, in order to succeed the benefit you offer must at least match - and hopefully exceed - the dollar amount you charge. This way, you keep your reputation in tact and safeguard against stagnation.
In a future article I'm going to reveal my exact process for setting up a coaching business, how to get clients, and how to prepare for a meeting. But in the meantime, just know that if you've just started a blog, personal coaching is a viable option for you. You can make really good money and enjoy tremendous satisfaction from helping people directly.
Until next time . . .