How to Be a Blogging Rockstar
Successful blogging is about keeping the traffic you get. It's about the returning reader and building a tribe of raving fans over time.
And how do you do that?
Not through social media. Not through SEO. Not through guest blogging or website design or perfect headlines. Yes, those things can help. But by themselves they don't mean jack. In fact, you can have exactly none of the above and become a blogging rockstar.
If you do this one thing I'm going to share with you, you never have to worry about anything else. So what is it? Well, before I tell you, it goes without saying - though I'm going to say it anyway - that you have to be in a niche that people are interested in.
If there aren't many people interested in whittling, then you'll never have enough customers to make money. You must also be able to communicate clearly and have a definitive point to every article.
But beyond that, the one key ingredient that will guarantee your success is . . . drum roll . . . you must have a unique take. In other words, you must provide a point of view that your readers can't get anywhere else. Dabblers, posers, and imposters need not apply. They're only wasting their time.
So too are the scores of bloggers with the brilliant idea of simply copying the ideas and positions of the top blogs in their niche and believing that they can have success too. It doesn't work that way. Blogging is competitive. You have to offer something different. The way to do this is as follows:
Know your stuff.
Whether it's poker or knitting or camping, you must have a wellspring of experience. You must know the nomenclature, the history, and the details of your niche. You must be fluent from A to Z. Readers can recognize a phony a mile away, and will click the back button on your blog within seconds, never to return.
You must have a passion for your niche. It must be something you do or think about every single day. If it isn't, then you're going to struggle finding the motivation to continue writing past six months, let alone the two or three years needed to start getting good traffic.
It's not enough to be heavily involved in your niche. You must also be extremely observant. You must look at the key issues from a subjective position and be able to break them down and simplify or otherwise help make your reader's life easier. This takes watching, a lot of watching, and seeing things no one else sees.
How do you really feel about the topic or title you're going to write about in a given week? To be interesting enough for readers to stick around, you must be YOU - even if you fear that 99 percent of your readers are going to disagree. Think deep enough to communicate why your position is better and how it can benefit them.
When your blog delivers something unusual, extraordinary, surprising, controversial, exclusive, etc. week after week, you're on to something.
Nothing, and I mean nothing, in the world is going to stop you. I don't care if your website is all white with a simple black title. I don't care if you never use social media, know absolutely no one in your niche, and live in a van down by the river.
Young or old. Ogre or Aphrodite. Homeless or country-club well-to-do.
Have something to say that no one else is or can, and it's a virtual guarantee - as much a guarantee that exists - that you will be a blogging friggin' rockstar.
Until next week . . .