• Michael Linsin

How Do You Make Money Blogging?

This is perhaps the most common blogging question, so I'm going to break it down in the simplest way I can.


Please forgive me if this sounds condescending. I don't mean it to be. It's just . . . well, it's just not very complicated. In fact, the blueprint for making money blogging is much easier than the "advice" bloggers make it out to be.


That isn't to say that it's easy.


It's not. It's just that the core elements you need to make money blogging are easy. Once you understand them, you really can't mess it up. You will succeed. With this in mind, here are the few things you need to make money with your blog.


Traffic


The amount of money you make is largely determined by how much traffic you get. Now, many advice bloggers will tell you that this isn't the case, that if you create the right sales funnel you can make copious amounts of money with a few thousand page views per month.


This is pie in the sky thinking. Perhaps there is a copywriting genius out there that can somehow trick readers into buying expensive products they don't want, but it's not reality. You need traffic, and a lot of it, which takes time and dedication.


Products


It can be a book, an e-guide, a course, or personalized coaching, but you need something to offer the readers that come to your website. You don't have to aggressively push them to buy through pop-ups and email blasts. Nor should you - for this is a turnoff in this day and age.


All you need is an image of your product in your sidebar that links to a basic sales page. Passive selling like this works extremely well because readers are able to sample your work through your blog posts. If they like what they read, then they become strongly motivated to buy something from you.


Ads


Typically, you're going to make a lot more money with your own products simply because they garner greater profit per purchase. However, you can set up ads on your website in about 20 minutes and they can start making money right away.


The good news is that you don't have to create anything yourself. I've heard from many bloggers who say, right now in the summer of 2020, that ads are much more profitable than they used to be. Like products, they work best passively. Just make them visible and they will convert.


Affiliates


Affiliates are companies that pay you to sell their products. This is the approach I'm using here at Renegade Blogger. On my "tools i use" page, I have listed the blogging resources I recommend and use myself - some for over ten years. I receive a commission every time someone buys through those links.


Because I've tested and really love these products, I feel really good about promoting them. I think finding companies you're a fan of that offer affiliation in your particular niche is a great way to make money through your blog. They also tend to pay well.


Honest and Passive


So, you need traffic. There is no way around it. It's the name of the game.


But once it starts coming - and it will if you offer your readers helpful information - products, ads, and becoming an affiliate are three easy ways of monetizing your blog.


The best part is, they're honest. There is no trickery or pressure from you to buy. You don't have to do split testing or hire a copywriter. It's truly passive income based on what your readers want and are looking for.


We'll talk more about why this method is so powerful in the coming weeks. But in the meantime know that it isn't as difficult and as unreachable as many advice bloggers make it seem.


Just choose a blogging platform, a design theme, and get writing. Once you start getting traffic - through time, patience, and a lot of hard work - the money will come.


It always does.


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