• Michael Linsin

An Easy Way to Get More Book Sales

Here at Renegade Blogger, we only write about what works. We only write about what we ourselves have experienced success with. This is important because there is a lot of theory out there regarding how to be a successful blogger.

There is also a lot of exaggeration. Many "advice" bloggers will wax poetic about their secret methods in every article in order to convince you that you need them - and their $97 course.

We've decided that we're just going to tell it like it is, warts and all. Today's topic is a perfect example. There is a strategy I've been using for years that never fails to increase my book sales. It's super easy and takes just a few minutes to set up.

However, it can't be used on all the time. It's a perfect example of how too much of a good thing can diminish your returns. But when used occasionally, it will give you a nice bump in sales - which in turn causes more reviews and more exposure from Amazon.

So what is it?

It's to link to your book from within a blog article. Now, it's good practice to link to other articles within your website. This helps improve your bounce rate and encourages readers to spend more time on your site.

I recommend between two and four links per article. The key is to provide links your readers may benefit from. In other words, send them to posts on your website that support or enhance the point you're trying to make. Increase their understanding. If your links are useful, then your readers will make a habit of clicking on them.

Once in a while, however - perhaps three or four times a year - link directly to your book's sales page. Now, again, this shouldn't be done willy-nilly. It shouldn't be done to trick your readers or shove your products down their throat.

Remember, the key is to be useful. So, if you happen to write a sentence or phrase that can be expanded or enhanced by reading your book, then it's a good candidate to link from.

Just this morning I linked to a book of mine called The Happy Teacher Habits. One of the main themes of the book is the idea of flow, which is defined as a highly pleasurable mental state of energized focus.

Here is the paragraph I wrote and the link to the book:

No need to worry about time lost. As your students get used to flexing this dormant superpower, they’ll become more efficient than ever before. They’ll experience a deeper and more enjoyable state of flow.

Thus, if the reader wants to learn more about flow, they'll be directed to the book. It's a benefit to them, which they appreciate, and it leads to more sales. Again, and to repeat a common refrain here at RB, being honest and direct with your readers in the long run always works.

If it's helpful to them, then do it. If not, wait for another opportunity.

Just don't use the strategy too much.

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