• Michael Linsin

An Easy Way to Get a Speedy Website

Do you have a speedy website? You need one, especially because it's a direct factor in Google's ranking algorithm.

Furthermore, 53% of visitors will leave any page that doesn't load faster than three seconds. It's generally believed that if your website is faster than two seconds, then you'll make both Google and your readers happy.

This is a problem, however. You see, according to Backlinko, the average load speed for a webpage is 10.3 seconds on desktop and 27.3 seconds on mobile.

So what to do about it?

Well, first you have to find out where you stand. The best resources for checking your own website speed are Pingdom, GTmetrics, and WebPageTest. All are free. You just type in your URL and start the test.

It's recommended that you do multiple tests on several different pages on your site. If your average is greater than two seconds, then it's worth putting in the time and effort to lowering it. Even if you're not able to reach the two-second barrier, it's still worth it.

Going from ten seconds to five seconds, for example, is huge.

Any improvement will result in more visitors staying on your website - and potentially more sales. I've been cognizant of my own website speed for many years. I check it every few months or so, study the current best practices, and then make adjustments if needed.

It sounds simple, but it's not. It can be an incredibly complex and frustrating exercise. There are a lot of moving parts. And unless you're an expert, it's tough to get below that two-second threshold.

Luckily, there are plugins that can be incredibly helpful. Over the years, and through lots of experimentation, I found W3 Total Cache to be the best. It lowered my website speed better than any other popular plugin.

It's also free.

The problem, however - for me anyway - is that it too is complex. It has dozens of possible configurations, and it's hard to know which is right. Again, I experiment and search for advice online, but it's still a crapshoot.

It's worked out fairly well for me, though, and I've been able to keep my website down in the 3-4 second range. Still, given the research on the percentage of visitors who click the back button, I've never been totally satisfied.

During my most recent dive into this topic, I found this article, which laid out a case for how WP Rocket is the best plugin for a faster site. It also mentioned that it was easy and beginner-friendly. WP Rocket isn't free. It's about $50 for a year.

But it got my website under two seconds. The best part is that it did this right out of the box. I made exactly zero adjustments. I uploaded and activated it in a few seconds and was done. For me, it's a no-brainer.

If I can rank higher in Google, lose fewer visitors, and potentially gain more sales for less than five dollars per month, I'm going to take that trade every time. Even if the price was ten times higher, I would do it.

I'm so impressed with WP Rocket that here at RB we've just become affiliates. It's important to Scott and I that we promote only products we use and love, and WP Rocket fits the bill.

I hope you'll check it out. With a 14-day refund policy, what have you got to lose?

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