• Michael Linsin

$4300 a Month: An Amazon Ads Update

On May 1st I wrote an article called "How to Make $900 a Month Using Amazon Ads." Since then, and after making exactly zero changes, I'm now making considerably more money per month. As of this morning, here is what my Amazon Ads dashboard looks like:

Keep in mind that this is in addition to the sales I make organically, which is about 5x higher. I say this not to boast but to underscore what's possible selling books on Amazon. Over and over I've read on other blogs that authors don't make their money from their books. Instead, to make a living, they leverage their name recognition to make money speaking and coaching.

This may be true for some, but not for me. Most of my monthly income - roughly 80% - comes from sales of my books and e-guides. So, yes, you can make excellent, even life-changing, money writing books.

If you look at the chart above you'll notice that between March and April there was a strong uptick that has continued through mid-summer. In the past month, I've spent a total of $684.57 and made $5090.37. For the lifetime of the campaign, which has lasted now almost nine months, I've spent $3285.17 and made $20,161.31. I suspect that the reason for the increase was because of the waning pandemic and schools reopening to in-person learning. (Reminder, my books are about teaching.)

I'm hoping the trend continues. If so, then that $900 a month will remain in the past and the new trend - and three-month average of around $4300 a month - will stick around. I believe it will as long as I don't touch anything.

Experimentation is important, but you need to recognize when things are going well and commit to staying the course. Too many people get greedy, make changes, and never get back to their previous level.

I've heard of authors making changes to their account to try to improve their ad performance, and then never finding the magic again, even when they reverse course and go back to the same approach. As for the settings that I use, I wrote about this in the May 1st article. However, it bears repeating that I let the Amazon AI make as many decisions for me as possible. After all, the better you do, the more money Amazon makes. They have a vested interest in you doing well.

Again, however, if you read blogs and watch videos about Amazon Ads, the advice you get will be complex and time-consuming. They'll act as if they have a secret formula that takes advanced knowledge and hours of hard work. The ads I set up on Amazon took me about 15 minutes. I let them make the decisions regarding how and when to place the ads.

Now, it's important to mention that your book(s) have to be good. Reviews have the most impact on future sales. The lesson - and the lesson we repeat again and again here at Renegade Blogger - is to spend your time creating great content. Focus on that to the exclusion of almost everything else.

Keep your butt in the chair, produce good work and good things will happen.

Until next week . . .

PS - If you get a chance, please check out the tools Scott and I recommend. Also, if you haven't done so already, please join us. Click here and receive articles like this one in your email box.

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